Friday, November 18, 2011

How to Cope When You're New to an Industry

I recently moved from the world of legal professional services marketing to financial services marketing, and I've realised something significant about my career to date: I've never yet made a professional move within my 'industry'. 

I wonder if this is a bad thing.  I mean, what about the days when you pledged your loyalty to one company, one company only until death do us part.  Would that mean I was forever confined to industrial tools and services? or education services marketing?  How would I ever make the move to marketing products?  Was that what I wanted? What about all of those big, sexy brands that I've always thought I wanted to work for.  Was that a done deal?  Case closed?

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